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For marketing teams

Pulse-check campaigns inside the inbox

Polls for Gmail is a fast pre-test channel for marketing teams — subject-line votes among the team before send, concept rankings with customer panels, message pulse-checks with a slice of the newsletter list. One-click voting means response rates that beat any embedded survey link.

Install free $100/year for unlimited

Examples

Three polls a marketing team sends weekly

Pre-tests, concept votes, customer signal — all without a survey tool.

Internal pre-test
Which subject line for tomorrow's send?
"The 30-second poll your team won't ignore"
"Stop sending Doodle links. Start sending polls."
"What if your email could ask, and answer?"
"Polls. In Gmail. That's it."
When to send: 24 hours before send, to the marketing team + content lead.
Concept vote
Which campaign concept should we ship next quarter?
Customer story video series
Interactive ROI calculator
Industry benchmark report
Comparison teardowns of top competitors
When to send: Cross-functional alignment before kicking off planning.
Customer pulse
Which insight from our research most surprised you?
SMBs use 3+ poll tools simultaneously
85% of polls happen in email or chat — not survey tools
Half of "no response" is recipient fatigue, not disinterest
Response rates fall 60% past three options
When to send: Customer panel after a research synthesis. Validates which finding lands.

Why it works

Higher signal than survey tools

The reply rate is the alpha. Polls for Gmail pulls it forward.

40-60% response rates

Inline polls dramatically out-respond embedded survey links because there's no leaving-the-inbox tax.

Pre-test before send

Pick the winning subject line, headline, or CTA with your team or a small customer panel — in hours, not weeks.

Live results, easy to share

Watch the count climb. Screenshot for Slack. Export to CSV for your campaign retro.

Customer pulse with no friction

Reach out to your customer panel without asking them to log into a research portal. Single click, in their inbox.

FAQ

Marketing-specific questions

How is this different from running a full Typeform or SurveyMonkey survey?

Surveys are for considered, multi-question research. Polls for Gmail is for single, fast questions — the kind you'd otherwise ask in a Slack poll or a meeting. Lower friction means dramatically higher response rates for one-question signal.

Can I A/B test email subject lines with this?

Yes, but in a structured way: send your team or a panel of customers a poll showing the candidate subject lines, get their picks, then send the winner to your real list. It's a fast pre-test, not a live A/B.

Can I export the results for my campaign report?

Pro users export per-poll results as CSV — option, vote count, percentage, timestamp. Drop it into your campaign retro deck or your campaign-tracking spreadsheet.

How big can the recipient list be?

Voters are unlimited on every plan. Email 10 internal stakeholders or 5,000 newsletter subscribers — every recipient can vote in one click.

Related

More guides

Sales

For sales teams

Internal deal triage, buyer pulse-checks.

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vs Google Forms

When to pick a poll over a full survey.

See comparison
Use case

Anonymous team feedback

The pattern behind honest pulse-checks.

See pattern

Stop guessing. Start polling.

Install free, run three polls, ship better campaigns.

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